There’s sports talk. Opinionated political talk. Even shows all about money. But why not TV-movie-music-media-Web-celebrities-and-maybe-also-a-little sports-and-sex talk? Key to good talk radio is having two lively hosts who often disagree (a la WIP in Philly), and who can juggle several hot topics at once, to hook a wide audience. Keep the whiny politics out of it, unless major news intrudes. Or maybe insert little freelance commentaries, reviews or joke bits, to add to the fun and information. Instead of news breaks, have reports on local concerts, exhibits, etc. As audiences keep fragmenting, could fill a novel niche.