In this league, you draft athletes not for yards or touchdowns or home runs, but for endorsement deals. Hold it every July after Forbes puts out its annual list of best-paid athletes. To make it more challenging (we all know Tiger Woods will rake in megabucks), the aim is to assemble a roster with the largest year-to-year increase. So if you have Tiger and his deals decline, you lose. Could do the same thing for business tycoons, or Hollywood’s most powerful, where you’d go by rank not money.