Archive for January, 2007
Persuasion in a Nutshell
By themselves, logical statements don’t persuade. And neither do examples or metaphors. But put all three together, especially if the statements are short and memorable, and maybe you have a three-part formula for making a little magic happen.
Jesus told parables, and his ideas sure caught on. He had some snappy sound-bites, too, like “He who shall save his […]
Posted: January 1st, 2007 under Uncategorized.
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