We’ve all sent complaints about products into the black hole of customer relations, never to return. But just suppose, whenever we did, our complaints were automatically added to a poll. Say I emailed, “My defroster failed!” The next person would see my comment, too, and be asked, “Did you also experience this?” No, she’s complains, “There’s this weird clunking sound.” The third person would get to pick from both, or register a third complaint. Eventually, you’d have a long — and searchable — list where the most agreed-with complaints would rise to the top. Just like Digg. Eventually — no, quickly — the company know to wise up, and fix that particular problem. Ever see anything like this? Bet it happens.
See previous post, for another Digg-related idea.