Think about it. On TV, if you see two people who are happy, they’re probably eating, drinking or having sex. Maybe this is part of the obesity epidemic. Who shares the message: Feel lousy? Be patient. Sigh, suffer and cry, if you need to. The rottenness will pass and you’ll feel better. Trust me. It’ll happen. Or, Read More …
Ever notice how many current and once-popular brands sound like baby talk or nonsense? Google. Barbie. Madonna. Sudoku. Bambi. Yahoo. Howdy Doody. Coca-Cola. Pokemon. Pop-Eye. Wham-O. Oreo. Goobers. iPod. eBay. Frisbee. Gumby. ABBA. Barbra. Pizza. The Doobie Brothers. Dydie Diapers. Tutti frutti. The Bee Gees. BVDs. Jeep. Fuji. Hula Hoop. Uma. Oprah. Subaru. OK I’m exaggerating, but simple nonsense is (a) simple, (b) Read More …
What if stores had PhoneZones where customers could tap into all kinds of customer service options through their cellphones? Rohit Bhargava starts a discussion on his Influential Interactive Marketing blog, saying a photograph of a barcode could give shoppers immediate access to all sorts of price and product information. I’d like to see it do even more, like fetch a salesperson, tell what’s in Read More …
You’ve seen the puzzles. Two pictures that look almost identical. But if you look really closely the dog has ear spots in one but not the other, there are three fireflies not two, and one of the eyes in one of the paintings is closed. Do a print ad based on the same idea. Side Read More …