Steal My Ideas, Please

If celeb baby news is beaucoup bucks (People mag paid millions for pics of Angelina Jolie and Brad Pitt’s newbie, Shiloh), well, celebrity baby publishing is bound to become its own industry. People begat Teen People, so why not Baby People? Babies are people, too, after all. And plenty of advertisers are out to Pamper […]

Gotta love Peeps, those marshmallow chicks and bunnies from Just Born. Assorted permutations appear for various holidays: ghosts, pumpkins, hearts, snowmen and Christmas trees. But departing from the holiday idea, how about this: Hot chocolate duckies! Instead of regular marshmallows, you float cute little creatures. Ducks are archetypal floaters, but swans and whales and octopi […]

Gasp. I can’t believe I’m posting this idea, since it could encourage smoking. But (a) I’d be surprised if it hasn’t been thought of already, and (b) if not, it might actually reduce smoking or some of the risks. Simple thought: Instead of cancer sticks as long as a pack’s longest dimension, make them only […]

We’ve all seen wraps, those round tortilla-like flatbreads handy for holding all sorts of tasty ingredients. But they’re often so oversized, the carbs and calories add up. Got me to thinking: How about making them smaller, just big enough to fold over a veggie burger, or sideways over a hot dog? Call ‘em Flaps instead […]

Saw another case where a baby supposedly died from being shaken. Maybe it would save lives to do public-service ads on TV and radio stating what seems so obvious: Hey, never shake a baby, because you could kill it. But the obvious often fails to register. Witness Britney Spears driving with her baby in her […]