Need an Egoless Ego Word?

Why is all self-congratulations egotistical? In this age of You-Tube and Web 2.0, we’re all (well, bloggers anyway) being typecast as self-centered thumb-sucking babies. But is it just vanity? (All is vanity!) I don’t think. Sometimes you just feel good, celebrating your gifts, enjoying seeing your imagination come to life, hoping others benefit somehow. It’s Read More …

Ads on Trucks’ Back Doors, Mud Flaps

Instead of Yosemite Sam and “Back Off!” you’d see Yosemite Samsonite and “Half Off.” Instead of “How’s my driving?” you’d see “What’s in your wallet?” Instead of silver silhouettes of Playboy bunnies, you’d see an ad for the return of the Volkswagen Rabbit. Yeah, but who wants to see this? Especially since, sooner or later, every static Read More …

Muggy Index

Life used to be simpler. Forecasters told you the “relative humidity.” But, no. That’s no longer the best measure. Now it’s the “dew point.” Supposedly it tells how much total moisture’s in the air, which better correlates to mugginess. (You don’t feel muggy when it’s 100 percent humidity at 40 degrees. Supposedly. But I think Read More …

Don’t worry, honey. I’m not inventing, I’m down here drinking!

First, I’m happy to say I’ve been doing some guest-blogging for inventorspot.com. Posting top-of-the-head creative exercises I call Brain Reps. Here’s my first, on inventing excuses.   Ouch. Brain cramps, again?! Yeeow. That’s what I get. For not stretching my mind first. For jumping right into a drill, still on a full stomach. Today’s obstacle Read More …

New Blog: How to Save Newspapers

That name’s a bit grandiose, I know. But that’s my dream, my hope, my goal. Newspapers are supposed to be dying, heading for obsolescence instigated by the Web. Doesn’t have to be that way. And to make my case, I’ve been working for months on a parallel blog. Finally, it’s time for an unveiling. Take a look. The address is Read More …

Persuasion in a Nutshell

By themselves, logical statements don’t persuade. And neither do examples or metaphors. But put all three together, especially if the statements are short and memorable, and maybe you have a three-part formula for making a little magic happen. Jesus told parables, and his ideas sure caught on. He had some snappy sound-bites, too, like “He who shall save Read More …

Newspaper Ideas Cont’d: ‘Character References’ Column

Gossip columns are popular, and so are TV series. Doesn’t it seem sometimes that people are almost as interested in TV characters as they are in real people? Aha! Do a newspaper column called Character References that’s “gossip” about what happened last night on TV. Write it up in chatty mock-shock-schlocky style. Boldface the unreal names. Only Read More …