Sunday and Overnight Office Leasing

Lots of people have businesses on the side, and some places cater to these part-time/ small-time entrepreneurs with office sharing setups that may even involve support staff, like secretaries. But why couldn’t regular businesses cash in, too, leasing out their space, complete with computers and other equipment, on weekends and at night — when the regular employees are off? Read More …

New Blog: How to Save Newspapers

That name’s a bit grandiose, I know. But that’s my dream, my hope, my goal. Newspapers are supposed to be dying, heading for obsolescence instigated by the Web. Doesn’t have to be that way. And to make my case, I’ve been working for months on a parallel blog. Finally, it’s time for an unveiling. Take a look. The address is Read More …

Kid Critics

A funny newspaper column or book would be a collection of opinions by kids about adult likes and dislikes. Kids try pate. Cigarettes. Wine. The evening news. C-Span. Shakespeare. Caviar. Business suits. The Wall Street Journal. Brie. Slim-Fast. Might make a very “emperor’s new clothes” kind of point: Maybe adults don’t really some this boring, Read More …

Newspaper Ideas Cont’d: ‘Character References’ Column

Gossip columns are popular, and so are TV series. Doesn’t it seem sometimes that people are almost as interested in TV characters as they are in real people? Aha! Do a newspaper column called Character References that’s “gossip” about what happened last night on TV. Write it up in chatty mock-shock-schlocky style. Boldface the unreal names. Only Read More …

More Ideas for Saving Newspapers: Background Fun Stuff

I know the news people at newspapers will find this amewsing, but I’m serious about making newspapers more unpredictable and fun. As usual, these thoughts may seem like rambling, but there is a vision to my madness, if only to open minds to more possibilities for making content varied and surprising. Why, for example, can’t that billboard Read More …

Ideas for Saving Newspapers: All-Day Interactive Content

Clearly, newspapers are best when readers have lots of time. And newspapers know they need to have content for the five-minute reader. But how about being multi-tasking friendly? What kind of content could you enjoy while you’re watching TV? Eating dinner with the family? Driving? Out on a date? (Patience: Asking dumb questions sometimes leads Read More …

Nielsen-Like Diaries for Newspaper Readers

Few newspapers ever do the kind of nitty-gritty detail surveys that really reveal what readers actually read. Oh sure, there are phone surveys and focus groups, but who’s going to admit, “Well, I always read the comics and horoscopes, never the national news”? And with so much content to cover, what survey gets into this columnist vs. columnist, this Read More …

Syndicate a Graphics Column for Newspapers

Writers get syndicated. Cartoonists get syndicated. But why not creative graphic artists? The trick on the creative side is being timely and topical, so it’s best to piggyback lingering issues and react quickly to news. Could be serious and data-oriented, with maps and charts and math. Or it could have a humorous, let’s-talk-about it twist, with lists like “10 Cockamamie Excuses Mel Read More …