'Know News': So That Explains It!
Finish with a quick teaser or page number to a story that uses the term. The aim is to create a more educated audience -- clue more readers in on more kinds of stories. When feasible, add an intriguing fact so everybody could learn something. The "definition" could also be a picture, chart or map. Scoffers (it's "dumb" or "insulting") might be surprised how often they'll find themselves thinking, "Oh, I assumed it meant ..."

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