Little promotional gimmick. Inside every package of Lifesavers is a tunnel made of holes. Write some life-saving tip (excerpts from The Worst Case Scenario Survival Handbook series?) on slip of paper, roll it into the slimmest scroll, and slide it down the row of Lifesaver holes. Just be a cool way to get new buzz about a safe, been-around-for-a-loooong-time product. Also, why not a 50/50 roll for families to split: One end has mints or Gummy Savers, the other end regular Lifesavers?