What if stores had PhoneZones where customers could tap into all kinds of customer service options through their cellphones? Rohit Bhargava starts a discussion on his Influential Interactive Marketing blog, saying a photograph of a barcode could give shoppers immediate access to all sorts of price and product information. I’d like to see it do even more, like fetch a salesperson, tell what’s in stock, download coupons, display video recommendations, or even GPS an item and hear “you’re getting warmer” to find anything fast. What frustrations might it solve for you?
Ihttp://rohitbhargava.typepad.com/weblog/2006/08/idea_bar_the_mo.html