Nielsen-Like Diaries for Newspaper Readers

Few newspapers ever do the kind of nitty-gritty detail surveys that really reveal what readers actually read. Oh sure, there are phone surveys and focus groups, but who’s going to admit, “Well, I always read the comics and horoscopes, never the national news”? And with so much content to cover, what survey gets into this columnist vs. columnist, this Read More …

Easy Action Plan to Begin a Business: Teach a Class

One worry I have is that many of the ideas here are tricky to turn into a business. But here’s a way to make money right away, have income to write off expenses, get feedback, find possible collaborators, and collect information that could become a book: Teach an evening class at a local high school. Want to write a Read More …

Dehydrated Beauty Aids?

Today’s airplane bombing plot, supposedly involving mixing chemicals on board a plane, resulted in the banning of all sorts of liquids and semi-liquid substances in carry-on bags. If this possibility is real, the threat could last. So what’s the permanently mandated security measure? No carry-ons? No bottles of shampoo or soda or perfume, no tubes of hair gel or toothpaste, no Read More …

Paper Potholder-Napkins for Microwaved Food

Size and shape of a napkin, but thicker, like a triple-thick paper towel. Cook on it. Use it as a cover. Then use it to pick up hot food. Pre-dampening helps cooking, prevents  paper from sticking. Thicker and made not to shred, it can absorb some moisture without falling apart. Need? Maybe Micro Mitts or Micro Grabbers. Or Potholder Napkins. Bet a Read More …

Pre-Printed Post-It Notes: Handy-Dandy Reminders?

“Fix this.” “Return to …” “Put Away.” “Water Me.” “Start Me Up.” OK, maybe only an aging, memory-challenged quasi-coot like me would this is a good idea, but isn’t the country more full of quasi-coots every day? You have this tall, wide book, and on each plastic or vinyl “page” are many little stacks of stickers, or Post-Its, with preprinted instructions. Read More …

Nap Hotels

Could hotels do a midday business? You work downtown, but got too little sleep. You’re a traveling businessperson who justs needs a shower, a shave and Internet access. You really just want to use the workout room and the indoor pool.  You want a spot to get ready for an important meeting or interview. Or maybe you’re a tourist driving Read More …

Newspaper Ideas: Gasp! Not TV-Like Teasers on Page One!

Sure. Why not? Now, I’m not talking about informative blurbs, like “Pirates Steals Box-Office Booty. Page C1.” I’m talking about “wouldn’t you like to know?” come-ons, like “When Will This Hot Weather End? Page A3.” Horrors! It’s tacky, it’s annoying, it’s not serious and dignified! True. But: (1) You could tease many more stories on Page One. (2) You’d hook people into buying Read More …

Wikipedia University

Inspired by an idea at ShouldExist.org, calling for a free or very cheap online college. Now some colleges do offer online degrees, but how about getting one from Wikipedia? It’d work like this: People add comprehension tests at the end of Wikipedia items. Each time you pass one, you’re get a score that’s stored in a database. Attain a designated Read More …