Seriously, why should a big-time TV event like this fail to generate any revenue for anybody? The networks run no ads, the government gets no rights fees, and a handful of major networks alienate chunks of their TV-addicated audience. So revamp the speech to have commercial breaks, and sell the exclusive rights to one network, or one broadcast and one cable. The bidding might go mega-sports-event high, the ratings on one outlet could be great, and ch-ching, lots of money for the U.S. Treasury. Could be earmarked for children, Medicare or some other worthy cause. Crank it up even more, if you like, and have virtual ads change behind the President to rake in even more moolah. But let’s not go high-hog and have the Prez wear a hat with a corporate logo … at least not yet.