‘Counterintuitive,’ a Book That’s the Opposite of ‘Blink’

Malcolm Gladwell’s best-selling Blink provocatively asks, how is it the mind sometimes understands in a flash highly complex situations that seem to defy rigorous analysis. No question that’s true. But so is the opposite: Sometimes, our minds lie to us, just can’t believe conclusions science tells us to be true. Flip five heads in a row, the odds Read More …

Holiday Inflatables Turned Mid-Air Balloons

Now lawn inflatables move, with penguins that pop out of igloos and Santas and snowmen that wave. What’s next? How about inflatables turned mid-air balloons? Use helium, hot air or much more powerful fans keeping tethered characters aloft. The hot-air system would probably need flaming gas jets, which might not be too safe, but, hey, if you want to make Read More …

Newspaper Ideas Cont’d: ‘Character References’ Column

Gossip columns are popular, and so are TV series. Doesn’t it seem sometimes that people are almost as interested in TV characters as they are in real people? Aha! Do a newspaper column called Character References that’s “gossip” about what happened last night on TV. Write it up in chatty mock-shock-schlocky style. Boldface the unreal names. Only Read More …

Jaywalking Jackets

Philadelphia’s Roosevelt Boulevard is one of the most dangerous roads in the country. In recent months, several people have died trying to cross the road at night. Apparently they’re tempted to try to dodge speeders because multiple medians break up the perilous path. The big-budget fix of installing overhead walkways doesn’t seem likely, despite a nifty legislative Read More …

More Ideas for Saving Newspapers: Background Fun Stuff

I know the news people at newspapers will find this amewsing, but I’m serious about making newspapers more unpredictable and fun. As usual, these thoughts may seem like rambling, but there is a vision to my madness, if only to open minds to more possibilities for making content varied and surprising. Why, for example, can’t that billboard Read More …

Talking Golf Club With Smart Guidance System

Build into each club a device that (a) senses where the flag is, (b) calculates where the clubface is actually aiming, (c) and tells aloud how much the trajectory is off. Super-deluxe version also (d) inertially monitors the swing, (e) tells you why you hooked or sliced, (f) is made of an indestructible material because, well, you know why, Read More …

Ideas for Saving Newspapers: All-Day Interactive Content

Clearly, newspapers are best when readers have lots of time. And newspapers know they need to have content for the five-minute reader. But how about being multi-tasking friendly? What kind of content could you enjoy while you’re watching TV? Eating dinner with the family? Driving? Out on a date? (Patience: Asking dumb questions sometimes leads Read More …

International Random Cellular Meet and Greet Day

National or international event: It’s like getting a wrong number on purpose. You sign up with your phone company that you’re willing to place and accept a random call. You call on the event day (best to have it during some miserable month, like February) and get connected to someone somewhere who sees your picture while Read More …