If it would cut the cost of your food, would you be cool with eating a steak “branded” with the logo for a beer? Or see an for ad for Wheat Thins stamped on slices of American cheese? Or how about web addresses that show up when you toast a slice a bread? Or how about pop song lyrics on those Pop Tarts? Of course, you do already see cross-promotional advertising in lots of ways: Movie-themed cereal with info about the movie on the package. Special offers, and so forth. But how would you feel about ads directly on your food?
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Surprized that more companies are not advertising within individual sales items. For example, what if when you opened a Snickers bar you bought from the corner market a ‘mini-note’ on the inside promotes the new peanut butter bar. I know this is being done on packaging/boxes, but why not on individual pieces you can pick up in any store?