If it would cut the cost of your food, would you be cool with eating a steak “branded” with the logo for a beer? Or see an for ad for Wheat Thins stamped on slices of American cheese? Or how about web addresses that show up when you toast a slice a bread? Or how about pop song lyrics on those Pop Tarts? Of course, you do already see cross-promotional advertising in lots of ways: Movie-themed cereal with info about the movie on the package. Special offers, and so forth. But how would you feel about ads directly on your food?